Selling with GenAI: Practical Insights for Each Role and Every Stage

Artificial intelligence is now part of sales work.The advantage comes from knowing how to use it well.Selling with GenAI is a practical guide for applying generative AI across real sales roles and every stage of the sales process. Rather than chasing tools that will quickly change, this book focuses on how sellers, managers, and leaders can think better, prepare better, and make better decisions with AI.Written by two sales educators who are actively teaching, researching, and applying AI in classrooms and sales organizations, this book brings experience and evidence together. It shows how AI supports prospecting, discovery, coaching, forecasting, and customer success while preserving the judgment, ethics, and trust that effective selling depends on.This is not a book about automating sales.It is a book about strengthening how people sell.Whether you are just getting started with AI or trying to move beyond surface-level use, Selling with GenAI offers clear frameworks, practical examples, and guidance you can apply immediately.This book is for:Sales professionals who want to work smarter without losing credibilitySales managers and leaders responsible for coaching and performanceSales enablement, operations, and customer success teamsStudents preparing for sales careers and faculty teaching salesOrganizations adopting AI thoughtfully, not reactivelySelling with GenAI helps you use AI with intention and confidence, grounded in real sales work. Read more